Why Are My Emails Going To Spam?

Modified on: Tue, 23 Jul, 2024 at 7:44 AM

This article explores the common reasons why emails sent through VisionaryX may land in spam folders. It highlights key factors such as a poor sender reputation, missing authentication protocols (like SPF and DKIM), and content-related issues (such as using spammy keywords or improper formatting). The article also offers practical tips to improve email deliverability, including verifying domain settings, keeping your email list clean, and tracking engagement metrics. By following these best practices, users can enhance their email marketing success and reduce the likelihood of their emails being flagged as spam.

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There are several reasons why your emails might be flagged as spam by mailbox providers. Below are the most common causes and how to resolve them!

Sending From a Public Domain

If you send emails from a free email provider like gmail.com, yahoo.com, etc., your emails are more likely to end up in the spam folder. It’s important to send emails from a domain that you own and that aligns with your branding.

DMARC

If the domain you’re using to send emails has a DMARC policy but hasn’t been verified with your SMTP provider, your emails could be marked as spam. Check with your SMTP provider for instructions on how to ensure your emails pass DMARC authentication.

List Health & List Collection

After addressing the technical aspects, the health of your email list and how you collect it become critical in ensuring deliverability. Make sure:

• Every contact on your list has explicitly opted in to receive marketing emails from you.
• Cold subscribers are regularly removed from your list.
• Your forms are secured with double opt-in to prevent fake sign-ups.

To learn more about why emails may end up in the inbox or spam folder, refer to our Introduction to Email Deliverability article.

Sending Internal Mail

Sending emails within the same domain (e.g., info@example.com to suan@example.com) may trigger spam filters. Mailboxes often treat these internal emails as suspicious because the system detects that the email was sent from itself but not by the mailbox itself. This leads the mailbox to think the email is being spoofed and moves it to the spam folder.

For internal testing, we recommend using a free email provider like gmail.com. If you need to send internal mail beyond testing, ensure the person who manages your domain’s email whitelists the IP address of your SMTP provider.

Frequently Asked Questions

1. How can I test if my emails are going to spam before sending them to my list?
You can use email testing tools that analyze your email content and sender reputation. You can also send test emails to different email providers (like Gmail, Yahoo, etc.) to check where they land.

2. What steps can I take if my domain has a poor sender reputation?
To improve your sender reputation, gradually increase your email sending volume, clean your email list regularly, and engage with your subscribers to boost open rates.

3. How often should I clean my email list to avoid spam issues?
We recommend cleaning your email list every 6 to 12 months. Regularly remove inactive subscribers and those who haven’t engaged with your emails to maintain a healthy list and improve deliverability.